Instead, they will be confident enough to continue discovering your store without inhibition, which makes a sizable contribution to improving customer satisfaction and scaling up your conversion rate. Indeed, when a customer visits a localized website, the amount of time they spend on trying to understand your brand, your products or your services will be reduced significantly. A website supporting their own native language means a lot to them. Multilingual websites attract far-reaching attentionĪnother benefit of having a multiple-language store certainly worth mentioning is its potential to increase conversion rates.Ĭustomers now come from many different countries around the world they speak various languages and either they may or may not have a good understanding of English. Ultimately increase store conversion rate You may be battling against those who do not provide a variety of languages to the same degree as your site, which does wonders for you in the search rankings. Since your website is accessible and understandable for people in multiple geographic regions and languages, you can expect to see yours sitting higher than single language sites.įurthermore, if your website is updated regularly in various languages, it will attract attention from customers around the world, meaning that you won’t lag behind your competitors. The higher your site ranks, the better your pages will be displayed on the search engine result pages. Search engines such as Google can understand all the versions of your website and it means that the traffic you get from each one will make a good contribution to search engine rankings for the whole site. Imagine that you have a site in different languages you can set a domain name for each translated version of your site or, alternatively, use a subdomain or subdirectory to make sure each version has its own unique URL. You may have heard about Search Engine Optimization (SEO), which is a process of optimizing your website content to get targeted traffic from search engine result pages. The effect of having a multi-language store on your international search ranking can not be overstated. Source: Doffitt Increase international search ranking ![]() Multi-language websites benefit both customers and Google Hence, they will be more informed about your products, which can help them make buying decisions as well as decrease the bounce rate of your store. Customers will be more than happy if your site supports their native language, since the foreign language is not a barrier for them anymore. One of the key factors to decide whether or not they take further on your store is the store’s language. When customers visit your store, they need to know instantly what you’re all about. From this point of view, setting up a multilingual store is a must. Obviously, English websites are dominant and powerful however, targeting a portion of those who cannot speak English is indispensable if you want to expand your customer base. This is more like a reason to run your business globally. How a multilingual store helps your business Reach out to more customers and reduce bounce rate
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